The pandemic outbreak has made the virtualization of clothing purchases, displays, and virtual fashion shows gradually become the future trend of the fashion industry. The Renovatio Picture’s team worked with fashion brand JENN LEE to create a fashion virtual display platform and collaborated with Light Matrix to enable the Avatar created by the public to be displayed in a 4D frame in three dimensions. The creative director of Renovatio Pictures and designer JENN LEE had a conversation about how the new virtual platform and content sales format will create a new AR experience and business model.

Guest

Tomi KUO - Director of Renovatio Pictures

Lee Wei-chen - Founder of JENN LEE