SALON

Salon is the distribution spot for new ideas, sharing a wide range of creativities and unique viewpoints in practice. This year we will bring you:Industry Hotspot, Content Production, Creation Trend, Curation Insight and International Focus.

Industry Hotspot

The pandemic in 2020 had completely turned the criterion of human life upside down and forced the content industry toward a collaborating situation with more diversity. In the end of 2022, we are gathering the hottest topics in the industry where unexpected new ideas of the industry spark with changes that seemingly inconspicuous.

Content Production

New developments of content have evolved because of its combination with technology, which not only brought out new relationships between creators and audiences with unexpected narrative view point, the transformation of producing process has been deeply affected as well. In-dept explorations of the producing journeys of each project will be shown in form of case study in this unit.

Creation Trend

In 2021, the concept of Metaverse was carried out, which defined the developing trend of merging virtual space and real world. With the helping force of technology such as VR/AR/5G/AI, we can explore the trend of co-creation in the industry of immersive scenery.

Curation Insight

With the development of new technology, the blooming of domestic and international exhibitions about the merging of culture and the technology allows the best opportunity to have a look and to experience all the splendid and innovative works at once. Besides the works, the curation also communicates with the audience through a brand-new language. This unit invites interdisciplinary organizers of exhibitions to show you the deeper aspects of the curation.

International Focus

From experienced immersive creators to forward-looking industry professionals, the experts are gathered to share their precious thoughts on diverse topics including immersive content creation, funding, distribution and possibilities in business development.