If you want to go international, there is no standard formulafor for success. What remains unchanged is that the audience is the core. This session offers one successful case for each of the three industries: publishing, music, and film and TV, demonstrating how you can be found, seen and bought by international audiences by leveraging the power platform + technology.
YouTube will share Global and particular South East Asia content trends with current business model. Followed by the best channels/cases sharing from the publisher, music, and TV&film industries including Taiwan No. 1 subscription channel "Yes Ranger". Lastly, three different fund/tech service partners will introduce their services to drive efficiency and effectiveness and reduce costs so you can focus on growth opportunities.
The partners supported by Ben Yu include TV/Film content providers across Greater China. He is committed to sharing the wonderful content of Greater China to the global audiences, and promotes a win-win ecosystem for creators, audiences and advertisers. He has more than 12 years of experience in content monetization, digital transformation, and corporate strategic planning in the media and publishing industries. Before joining YouTube, Ben was in charge of the online partnership team at Google Japan, consulting on strategies for maximizing content value for traditional and new media in Japan, and lived in Tokyo for nearly 10 years.
As Product Marketing Manager for YouTube in Taiwan, Sunny works to strengthen the connection between creators, users and the brand. She is committed to building the best possible experience for creators and users, and puts effort in fostering a responsible platform and media literacy education. Prior to YouTube, Sunny has over 7 years of advertising account management experience in Canada covering brand strategy and GTM campaigns for national brands.
In the past, Jerry managed technology partners in North America, Europe, the Middle East and Africa and Asia Pacific at Netflix, introduced Netflix services to smart TVs, and assisted Netflix in expanding the global market from the device side; at YouTube, he was responsible for managing Chinese TV stations and large live broadcast platforms reach global markets and expand business for many years. Now he is committed to helping startups to raise funds more efficiently, and share more resource opportunities to empower Taiwan's content and potential.
Steven Yee is the co-founder of SyCreaiton. SyCreation is known as the only creative partner of Google Taiwan. Steven has expertise in digital video creatives, particularly in performance and data driven creatives.
Founded YouTube channel "Yes Ranger," 4,120,000 subscribers at current (No. 1 in Taiwan). Over 80% of subscribers come from overseas. Created YouTube digital IP Taiwan YouTuber's only online album "Dead Girlfriend" and many other works It has been reprinted and reprinted a lot in Southeast Asia (remade into MV by Indonesian singer Janji Hati) Total channel views 1.7 billion
Kaiyu is committed to applying psychological knowledge in various real interpersonal situations, combined with a profound understanding of subconscious work, through systematic open courses. General public can learn both practical applications and inner growth in multiple scenarios - interpersonal situations, high pressure and difficult communication situations. , or personal inner awareness and self-presentation. Since Kaiyu started the public lectures, he has touched many people's lives, including professionals in various fields: design creatives, managers, business owners and business successors, etc. His unique personal coaching form has created a new model on how psychology profession can serve people.
Love innovating the application of technology in daily life. Currently designing world's first AI Music Center in Hualien. Specialized AI field: Speech recognition, Art generation, personalized interactions. Experience: Weiwuying AI Interactive Corridor/Project Director, Taiwan Queer Guide/CEO, Lion Travel/System Analyst, IBM/Software Enginner