Entertainment in the Metaverse: The Future of Content
元宇宙世界中的娛樂：前瞻未來內容
nov
11
nov
Join Sarah Malkin, Director of Metaverse Media Content at Meta as she illustrates what makes the best content and entertainment in the metaverse. Explore content verticals that have the winning combination of pop culture, social interaction and frequent content delivery (such as live sporting events, entertainment, movies and TV) and how to make VR and the metaverse relevant, relatable, magical and meaningful by bringing people together around shared experiences. The co-experiencing of entertainment tells one of the clearest stories of why VR and the metaverse will thrive in the future, and as the capabilities continue to evolve, the content people in VR are drawn to and expect from creators will be more live, truly interactive events that create a real sense of immediacy and presence between performer and audience, regardless of not actually being in the same space.
With years of experience in the technology industry, Chang is currently committed to promoting interdisciplinary cooperation and innovation in creative and technology industries. At the Board of Science and Technology of the Executive Yuan, Chang was responsible for the research and planning of science and technology policies, and assisted in cross-departmental cooperation. At the Institute of Information Industry, she was engaged in the promotion of digital archives, digital content, new media art, museum technology and other cultural and technological fields.
Sarah Malkin leads the Metaverse Media Content team at Meta, which is responsible for creating and distributing general entertainment and narrative experiences across VR surfaces. Prior to joining Meta, Sarah ran content divisions at a variety of emerging platforms: as Head of Content for Russell Wilson’s mobile app TraceMe (acquired by Nike), VP of Programming and Development for Ron Howard and Brian Grazer’s digital company New Form (acquired by Whistle), and in numerous roles including VP of Programming, GM of Lifestyle, and Head of Branded Entertainment at Maker Studios (acquired by Disney). Sarah has advised on partnerships and distribution for MasterClass, Paul Feig’s digital shop Powder Keg, and the non-profit Global Girl Media. She’s also taught at the New York Film Academy in NYC and Los Angeles. Sarah holds an MFA from Brown University and a BA from Pomona College.
