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Taiwanese BL: Finding the Blue Ocean Strategy and Niche Market

打造台灣BL「藍海策略」: 從BL看腐市場的運轉動能

2022/11/
09
Wednesday
~11/
16:15-17:00
Songshan Cultural and Creative Park
Warehouse No.5 Songshan Cultural and Creative Park
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nov
09
nov

Presented by Yoiisz International Media Limited

Taiwan started Boys' Love content production earlier than many Asian countries. The copyright of the BL drama HIStory series, produced by Taiwan's LINE TV, was sold in 190 countries and regions around the world, and the global hits are approaching 30 million. The copyrights of We Best Love series, as well as Plus & Minus, jointly invested by TAICCA, have been purchased in more than 180 countries and regions. However, in recent years, the stable production quantity and quality of Korean and Thai BL content have eclipsed the visibility of Taiwanese BL content in the overseas market.How can Taiwanese BL form a value chain as Thailand and Korea? How to find a new niche in the global BL drama market?

Partner
合作單位
Partner
合作單位
Yoiisz International Media Limited

YOIISZ International Media focuses on script development and production. Integrating films, TV shows, and TV movies to create innovative and well-strategized content with the goal of diversifying the film and television industry. Our first drama production, "We Best Love," reached new heights of BL drama aestheticism, and we produced the BL pure love series "My Tooth Your Love" in 2022. Currently, we are developing several projects targeting female audiences with genres ranging from fantasy, romance, comedy, BL, and thrillers.

Speaker
與談人
Speaker
與談人
Anita Sung
Chief Producer, Video On Demand Business Department, Video Market Corporation

Anita Sung served as Chinese Content Purchaser at the SPO Entertainment Inc. in Japan, and joined Video Market Corporation, a Japanese OTT Platform in 2018. She specializes in BL content, and she purchased titles from around Asia, including HIStory2, HIStory3, Because of You, We Best Love, etc. Anita also produced BL series, including Plus & Minus (Taiwan), See You After Quarantine? (Taiwan), Be Loved in House~ I Do (Taiwan), Miss in Kiss (Taiwan), and Life Love on the Line (Japan).

Speaker
與談人
Speaker
與談人
Kim Kyoung-eun
Asia Contents Producer, Rakuten Group, Inc. Video Streaming Department, Rakuten TV

Kim Kyoung-eun is now responsible for Asian Drama Acquisition at Rakuten TV Japan, Rakuten Group.inc. She was responsible for Mobile OTT Service Production and Acquisition at ShowTime.inc from 2010 to 2016. Experienced in BL titles acquisition, she purchased Where Your Eyes Linger, Mr. Heart, To My Star (Korea); and Dear Doctor (Thailand), Between Us (Thailand) She also co-produced and supervised titles including Jun & Jun (Korea, released in 2023), Plus & Minus (Taiwan), See You After Quarantine? (Taiwan), Be Loved in House~ I Do (Taiwan), Life Love on the Line (Japan).

Speaker
與談人
Speaker
與談人
Pei-Yu Lin
Person in charge, Creativity Play Studio Ltd.

As a professional freelance writer, Pei-Yu Lin starts up her career and draws attention by the high audience ratings and popularity of her romantic melodrama. After continuous success in romantic melodrama, she tries varied genres including BL series, legal drama and comedy in the past couple years and still gains high popularity and reviews.

Speaker
與談人
Speaker
與談人
Ray JIANG
Director

Ray Jiang is a rising director that quickly surfaced from various rom-com TV shows in Taiwan. Best known for his innovative approach to an everyday story, his work is often conveyed through a seamless and delightful pace. Filmography: The Amazing Grace of Σ.、GATAO - The Last Stray, Age of Rebellion(won the 53rd GBA Best Directing for a Television Series)and We Best Love. Participation in previous events of Taipei Golden Horse Film Festival : Golden Horse Film Project Promotion.

Speaker
與談人
Speaker
與談人
JOE Tsai
《We Best Love》、《My Tooth Your Love》Executive Producer

With a wealth of experience in marketing more than 60 films and televisions, she has produced 【WBL series】 and the reality show WBL Boys' Vacation. She specializes in storytelling with marketing to create spin-off IP effects: harvesting nearly 30 million hits worldwide and selling 10 million peripheral copies and books worldwide. Her screenwriting works include No.1 For You, Fighting Mr. 2nd., My tooth your love, etc.

Speaker
與談人
Speaker
與談人
Phoebe Tsai
COO, LINE TV

Responsible for the operations of LINE TV. Manage Original, Content Licensing, Marketing and PR, User Growth, and Data team. Focus on user growth, revenue generation and PnL. For long-term vision, leverage resources for content development in Taiwan. Maximize the synergy between good content and platforms, connect them to build up an active ecosystem.

Speaker
與談人
Speaker
與談人
Sammi Pan
COO, Yoiisz International Media Limited.

Good at developing stories to create IP market. She produced Forever the First , The Comeback of the Runner-Up , and WBL Boys' Vacation; her supervisory productions include Ghost High School, 76 Horror Bookstore First Series - Tin of Fear, Kill for Love, You Have To Kill Me and other dramas.

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