Imagination is an ability in mental activity, to deconstruct and reconstruct experience material acquired in the past, and subsequently form a new idea. Creative imagination, especially, can go beyond experience from the past and put forward uniquely established imagination.

The show mainly aims to excavate the interviewee's creative imagination. Originating from their life experience, children will design clothing with creative imagination, and with Eason and Duri the Owl's help to make up for the technical ability that children lack, and transform their imaginations into actual products. Lastly, with the delivery of the magic wardrobe, enter children's capricious world.